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There is an emerging trend on the World Wide Web and it is called web site usability. Many corporate web sites look great but are hard to use. The navigation is hidden behind graphics, the site is slowed down by an incorrect use of movies and multimedia or the firm’s message is lost in a confusing blizzard of text. This completely defeats the communication purpose of a web site.
The new usability concept holds that navigation a web site should be self-evident and that the site requires no explanation to use. Web site usability is starting to catch on in corporate America, and also your company can harness usability concepts to attract clients to its corporate web site.
Based on the maxims of site usability, InsideServices makes the following recommendations:
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